Brand Identity Use Guidelines
CI
Brand Logo
Logo BI
Minimum Size
Color System
Print Color Scheme
MAIN
Trusty Blue
Pantone 293 u
CMYK93/54/0/0
RGB35/91/168
HEX#006FB8
Second
Passionate Flame
Pantone 165 u
CMYK0/53/89/0
RGB255/117/72
HEX#F78F35
Base
Neat Gray
Pantone Warm Gray 1u
CMYK2/3/7/8
RGB219/213/205
HEX#E4E0D9
Base
Delightful Beige
Pantone 721u
CMYK4/29/44/2
RGB223/168/128
HEX#EAB78D
Digital Color Scheme
MAIN
Trusty Blue
CMYK100/89/8/1
RGB34/64/143
HEX#22408F
Second
Passionate Flame
CMYK0/75/100/0
RGB242/101/34
HEX#F26522
Base
Neat Gray
CMYK4/5/5/0
RGB241/237/234
HEX#F1EDEA
Base
Delightful Beige
CMYK18/36/58/0
RGB209/164/119
HEX#D1A477
Brand Identity Use Guidelines
Logo Size Changes
Unsupported background color for logo
The use of new effects
Pull
Long
Change the rotation value of the logo
Color Palette Use Guidelines
Main Color : 293 U / Supplementary Color : 165 U / Base Colors : Warm Gray U & 721 U
Color
Color: Grayscale